Wednesday, December 10, 2008

‘Madison Avenue (Doll)House’, Calvin Klein's holiday seasonal decoration [close in January 5th]

Fashion designers and architects having collaboration and one vision is more common, this time Calvin Klein collaborates with REX Architecture for one of their seasonal decoration in New York. This Holiday display is a window display with an ultra-modern dollhouse as the central focus.



Joshua Prince-Ramos stands in front of his design ‘Madison Avenue (Doll)House’

It is a collaboration arranged by Dale Rozmiarek, Senior vice president of creative services for Calvin Klein, Inc. REX Architecture designed the Doll house with engineering my Magnusson Klemencic Associates and fabrication by Situ Studio.

“By treating a New York street like landscape—and Calvin Klein's storefront like a New York street—we created a detached single-family dollhouse in Manhattan for the Calvin Klein woman,” said architect Prince-Ramus. “Undeniably frivolous, the ‘Madison Avenue (Doll)House’ still suggests a kernel of an idea for accommodating growth in existing population centers.”

This design reveals a futuristic concept of home for modern, urban living, and addressing the use and importance of space. Completed with interior furnishings of miniature replicas from the company's apparel, accessory, and home lines. This work will be showcased throughout the holiday season and set to close on January 5.

+ via interior design

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